10 ways to optimize your media exposure & PR ROI

Successfully doing business from passion & purpose (aka. Inner Skills) require real, actionable business skills – at The Passion Institute, we call this Outer Skills such as business strategy, communication, PR, social media, marketing, budget planning, strategic partnerships, content creation, target audience analysis, market knowledge, product R&D and so forth.   Article written by Sandja Brügmann, and published on NewHope360 IdeasXchange August 27, 2015. In the world of business, having the know-how to creatively optimize and take full advantage of resources can be the dividing factor between a company that is extremely successful and one that’s struggling to make it–or as Tony Robbins eloquently says, “It’s not the lack of resources, it’s your lack of resourcefulness that stops you.” Integrating… Read more »

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Perfectionism is BS

I know that you know that your perfectionism is BS. Perfectionism is your egos way of keeping you inside the zone of comfort, the place where you will never live your passionate and purposeful dreams.

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Trends on the Future of Leadership

Leaders of the new Conscious Capitalism business paradigm are typically committed to continued personal growth, expanded inclusion and conscious awareness of the context in which they do business.

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22 Quotes On Passion That Will Make You Take Action On ...

We gathered some of our favorite quotes from global business-, thought- and spiritual leaders to inspire you to lead from a deeper passion with purposeful determination, knowing that this is your time to go for big. 1. It is not true that people stop pursuing dreams because they grow old, they grow old because they stop pursuing dreams. – Gabriel Garcia Marquez

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Vitality and Energy Management for Awakening Leaders

(Newsletter Aug 1 Topic: Vitality & Energy Management for conscious leadership) Dear Friend, I hope your Summer continues to be an unfolding of all the events and people you want close in your life and experience. I have been spending most of my Summer in Scandinavia with my wonderful daughter, who turned 16 last week – as a celebration I took her on a little roadtrip to a very nice beach and spa resort in Tylösand in Sweden. Our days were filled with spa, relaxation, nature, meditation, good food and enjoyable moments. Then, off to the States for a short and very action-packed business trip to mentor social-impact entrepreneurs at the Unreasonable Institute. Those guys are up to big, world-changing good. I mentored… Read more »

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8 Vitality-Boosting & Energy-Optimizing Habits of Consc...

As an effective leader, you no doubt work with time management tools to not only prioritize your schedule, but to also ensure that important matters, which drive your business and life towards your personal vision and goals, are being taken care of.

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Interview on Work & Life Balance with Sandja Brügmann ...

Meet Sandja Brugmann: Sandja’s roles are Sustainability & Communication Advisor CEO at Refresh Agency & Conscious Leadership at The Passion Institute. Sandja’s contagious zest for helping businesses grow led us to connecting and wanted to get to know a bit more about this fascinating dynamic woman. SBM: When did you begin Refresh Agency and The Passion Institute and how did it come about? Sandja: My two businesses help leaders do business as a force for good with a focus on the quadruple bottom line: People, Planet, Purpose and Profit. Refresh Agency launched in 2002 focus on building brands and companies externally in the world with focus on  sustainability and social impact. The Passion Institute launched last month in June 2015, focus internally in the company helping people… Read more »

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Are you passion fueled?

Is doing business from a passionate and purposeful place just merely idealism? Or, is it possible to create your vibrant life-vitality in a successful and grounded business?

My answer to this is YES! It is idealistic (and that’s a good thing!) and YES! It is very possible to create a vibrant business life that fuels both your deepest self, your vallet and make a real difference to people, and positive impact in the world. I created a short PassionTalk on this topic – watch here.

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Conscious Leader Spot: Eileen Fisher's Bold New Path

Eileen Fisher designs from her heart. Long before sustainability really got going as a business movement, this giant of the fashion world created clothes inspired by her love for natural fibers and her desire to make pieces that were timeless and long-lasting.

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The Color of Money: How Conscious Leadership Will Chang...

You have to walk the talk. We simply cannot have a dialogue with the media on behalf of our brands if I was driving a hummer through the McDonald’s drive-thru.

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