Published in Australia’s premiere Health, Environment and Wellbeing Magazine WRITTEN BY TERRY ROBSON JULY 30, 2020 Environment  I  Health  I  Wellness  I  Life  I  Planet   Corporate. Social. Responsibility. Three words that, each on their own, are perfectly intelligible but, until recently, when placed together as a phrase became like something from a Lewis Carroll poem: nonsense. “Corporate social responsibility” as a phrase has been as oxymoronic as “gourmet cheese in a can”, “wise lycra fashion choices” or “must-see reality TV”. Today, however, corporate social responsibility (CSR) not only makes perfect sense, it is imperative to our way forward as a society. What is it? In truth, corporate social responsibility is about engaging with reality, the reality of the nature of a corporation…. Read more »

Leaders and Workers Must Launch Change With Self-Disruption by SANDJA BRÜGMANN, Re-published by B the Change, Originally published in Conscious Company Media. “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” — R. Buckminster Fuller The future of work encourages whole human beings to move toward their highest soulful potential. This requires a drastic redesign of organizations, how we work and what we recognize as success. It calls on us to move away from control, manipulation and fear toward cultures that support and foster personal growth, freedom, autonomy and blossoming of the individual. Leaders operate their businesses within an increasingly complex context of VUCA (volatility, uncertainty, complexity and ambiguity). They… Read more »

  Tiden for CSR og langsigtede strategier er forbi; den etiske og bæredygtige forståelse skal helt ind i kernen af os som ledere og i vores virksomheder. På det grundlag vil et nyt netværk for bæredygtig ledelse få os til se sandheden i øjnene og skabe reel forandring. Chr. Hansen og Ørsted er blandt deltagerne. “Sustainability is an integral part of Chr. Hansen. Currently 82% of Chr. Hansen’s product portfolio have a direct positive contribution to the UN Global Goals for Sustainable Development no. 2, 3 and 12. We work to continuously understand, monitor, and improve our performance on the issues that are most material to our stakeholders and thereby to the future success of our business. With our Nature’s… Read more »

  by SANDJA BRÜGMANN, Originally published in Conscious Company Media. “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” – R. Buckminster Fuller The future of work encourages whole human beings to move toward their highest soulful potential. This requires a drastic redesign of organizations, how we work, and what we recognize as success. It calls on us to move away from control, manipulation, and fear toward cultures that support and foster personal growth, freedom, autonomy, and blossoming of the individual. Leaders operate their businesses within an increasingly complex context of VUCA (volatility, uncertainty, complexity, and ambiguity). They must navigate resource scarcity, economic polarity, the speed of technological… Read more »

It’s not what you learn, but what you unlearn that matters. Sometimes, success comes not from what you learn to do but what you learn to stop doing. That bit of wisdom comes from Sandja Brügmann, a serial entrepreneur and founder of the Passion Institute, a conscious leadership, strategic purpose, and sustainable business consultancy for executives and entrepreneurs. “Once we have developed understanding of how we interfere with our visions and goals, then comes the challenging process of unlearning and changing specific behaviors,” she explains. Unlearning is hard work. “It requires one to move out of automatic behaviors and into conscious understanding, where we take control of our own actions and lives,” Brügmann says. “It requires confronting uncomfortable feelings and an… Read more »

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Siger økoliteracy, systemisk bæredygtighed og regenerativ ledelse dig noget? Hvis ikke, så må du hellere læse med her. Det bliver nemlig ifølge førende CSR-tænkere tre af de afgørende ledelsesbegreber, du kommer til at skulle forholde dig til i 2018.             Sandja Brügmann og Fritjof Capra til journalist Annemette Schultz Jørgensen #CSR #fremtidens ledelse #efteruddannelse CSR (Corporate Social Responsibility) er endelig blevet mainstream, og ledere ser ud til at have accepteret, at bæredygtig adfærd er både en økonomisk og moralsk nødvendighed i 2017. Eller gør de? I dag mener 97 procent af CEOer, at bæredygtighed er vigtigt for deres virksomheds fremtidige succes. De fleste har efterhånden også klare retningslinjer for den sociale, miljømæssige eller etiske opførsel,… Read more »

Der er forretningsfordele i bæredygtige initiativer. Men hvilke initiativer, skal din virksomhed tage, og hvad kræver det af ledelsen? Skrevet af Stine Bjerre Herdel, F5 Lidl gør det, H&M gør det, Sticks&Sushi gør det, Aarstiderne gør det, Irma gør det, og mange, mange andre virksomheder i verden gør det: De tager initiativer i forretningen, der går i en mere bæredygtig retning – og de tjener penge på det. Faktisk er det kun et spørgsmål om tid, før alle virksomheder i et eller andet omfang er nødt til at tænke emner som socialt ansvar, miljø og klima ind i deres forretningsmodel. Det synspunkt kommer til udtryk i udtalelser fra en lang række globale virksomheder – og det støttes også herhjemme af blandt andre Morten Lehmann, CSR-chef… Read more »

  Promote Iceland is Iceland’s private/public owned export organization expanding the Icelandic brand in international markets. It was a pleasure for me to be the sustainable and conscious business expert and keynote speaker at this year’s annual meeting in Reykjavik, Iceland. Watch a short post event interview about how I see Iceland from a strategic business, marketing and conscious leadership perspective below.     Are you looking for a speaker to inspire your audience and deliver engaging, valuable insights that leaves them with new perspectives, inspiration, business cases, tools and an uplifted ‘can do’ attitude? Contact Sandja Brügmann here.  

While sustainable communication and purpose-led storytelling is most certainly an external, strategic communication effort, it also starts and rests on your internal leadership abilities. Whether you’re a global, purpose-led responsibility driver or a smaller start-up, being prepared, agile, and resilient is key.