Der er forretningsfordele i bæredygtige initiativer. Men hvilke initiativer, skal din virksomhed tage, og hvad kræver det af ledelsen? Skrevet af Stine Bjerre Herdel, F5 Lidl gør det, H&M gør det, Sticks&Sushi gør det, Aarstiderne gør det, Irma gør det, og mange, mange andre virksomheder i verden gør det: De tager initiativer i forretningen, der går i en mere bæredygtig retning – og de tjener penge på det. Faktisk er det kun et spørgsmål om tid, før alle virksomheder i et eller andet omfang er nødt til at tænke emner som socialt ansvar, miljø og klima ind i deres forretningsmodel. Det synspunkt kommer til udtryk i udtalelser fra en lang række globale virksomheder – og det støttes også herhjemme af blandt andre Morten Lehmann, CSR-chef… Read more »

“If everyone had to think outside the box, maybe it was the box that needed fixing” – Malcolm Gladwell, What the Dog Saw Holacracy is a new management system for a rapidly changing world, where power is re-destributed, each member on a team has autonomy and can contribute and bring value to the organization based on a new organizational model. Currently more than 500+ organizations run with Holacracy including Zappos, Pantheon Enterprises and Socialsquare is the first Danish company to adopt Holacracy. Holacracy began with a question: What gets in the way of people working together as effectively as possible? In the most efficient way possible? It completely replaces the conventional management hierarchy with a tested, customizable self-management practice that empowers… Read more »

The topic of the keynote: What is trust worth? Sustainability and Environmental Certifications in International Marketing. Into the dialogue is also the underlying leadership skills and levels of consciousness needed to drive business and key decisions with a systems understanding and long-term perspective for business to be a solution socially and environmentally, meeting consumer expectations and demand for Responsible and Responsive Leadership as per the World Economic Forum. Watch Sandja Brügmann’s keynote for Promote Iceland Islandsstoffa’s annual meeting in Reykjavik, Iceland.   Are you looking for a speaker to inspire your audience and deliver engaging, valuable insights that leave you and your audience with new perspectives, inspiration, business cases, tools and an uplifted ‘can do’ attitude and actionable tools? Contact… Read more »

  Promote Iceland is Iceland’s private/public owned export organization expanding the Icelandic brand in international markets. It was a pleasure for me to be the sustainable and conscious business expert and keynote speaker at this year’s annual meeting in Reykjavik, Iceland. Watch a short post event interview about how I see Iceland from a strategic business, marketing and conscious leadership perspective below.     Are you looking for a speaker to inspire your audience and deliver engaging, valuable insights that leaves them with new perspectives, inspiration, business cases, tools and an uplifted ‘can do’ attitude? Contact Sandja Brügmann here.  

  Change is one of the most challenging elements of life within an organization. To sustain a change agenda moving away from behaviors and decisions that are life-destroying to becoming life-enhancing, the nuances of both corporate culture and the patterns of human behavior need to be understood. This requires systems thinking – also called visual seeing and thinking skills. I sat down with Fritjof Capra, one of the world’s most distinguished scientists and systems theorists, to discuss the implications of systems thinking for business, leadership and society. Sandja Brügmann: In Capra Course, you speak to the biggest crisis of our time – that we are not just experiencing a sustainability crisis, but a crisis of perception. What is this crisis of… Read more »

  Systems Thinking as a Leadership Requirement (not a nice-to-have) For business to remain relevant, it must be able to operate inside the reality of the world it affects. That means leaders must see how value creation interacts with social legitimacy, ecological constraints, governance, and human behaviour. When leaders cannot read these interdependencies, strategy becomes fragile and execution drifts. This is the lens from which I operate. As a synthetic strategist, I work with leaders to map the patterns that drive outcomes—financial flows, incentive structures, power dynamics, stakeholder relationships, and the narratives that shape behaviour. The goal is not complexity for its own sake. The goal is strategic judgement: clear priorities, coherent decisions, and implementation that holds under real-world constraints…. Read more »

While sustainable communication and purpose-led storytelling is most certainly an external, strategic communication effort, it also starts and rests on your internal leadership abilities. Whether you’re a global, purpose-led responsibility driver or a smaller start-up, being prepared, agile, and resilient is key.

  __________ This media coverage on my work came thru to me today. I can’t read what it says, as I don’t understand the language it’s written in, but I am delighted to know that my work with conscious leadership and driving environmental and social change through business is making it’s way across the globe. I understand a few words in this piece – Inc – Sandja Brügmann – NBA – NASA – the last two are cases I have used to support stillness, silence and solitude, meditation as well as play and work/life balance to ensure high- and often endurance level performance, which is what we encounter in executive and business situations today. I don’t need to understand the language to… Read more »

The new Danish book “Gurubogen” is a collection of articles from 100 leading business innovators and entrepreneurs from around the world. Sandja Brügmann contributes with an article on how investing in leadership and organizational consciousness is needed to drive both sustainability, social-good and thrivability. “I fremtiden er det kun brands, som arbejder for at gøre livet bedre for menneskeheden, der vil overleve. De ledere, vi udpeger til at guide os, skal derfor også findes blandt dem, som er i stand til at skabe bedre liv.” – Sandja Brügmann, excerpt from her article Fremtidens leder er autentisk, passioneret, modig og formålsdrevet. English translation: “In the future it is only brands that strive to make life better for humanity that will survive. The… Read more »

It is a huge privilege to sit down with Steve to interview this legendary pioneer in the business as a force for good movement about his perspective on good business practises and right livelihood principles in action.