The cost of perfectionism

Because you believe this lie – that you need to be perfect – you act accordingly and create a restricted life of struggle for yourself, and typically also for others. It doesn’t serve you! Perfectionism actually pushes everything that you want away from you. It is in imperfection that you will excel as a business leader and in all your relationships. When you can embrace and not only accept, but delight in your own and other’s imperfection, you will soar. And you will support others in excelling, too. The perfectionist voice in your head tells you You are not good enough You are not wise enough You don’t know enough Who are you to …… (fill in the blank with your dreams)… Read more »

FacebookTwitterGoogle+Pinterest




Forward movement is required to find your passion and p...

Get out there on the field of life, of trial and error, learning and risk taking – that’s the only way you will come closer to your passion and purpose. You need to be in forward movement.

FacebookTwitterGoogle+Pinterest




10 ways to optimize your media exposure & PR ROI

Successfully doing business from passion & purpose (aka. Inner Skills) require real, actionable business skills – at The Passion Institute, we call this Outer Skills such as business strategy, communication, PR, social media, marketing, budget planning, strategic partnerships, content creation, target audience analysis, market knowledge, product R&D and so forth.   Article written by Sandja Brügmann, and published on NewHope360 IdeasXchange August 27, 2015. In the world of business, having the know-how to creatively optimize and take full advantage of resources can be the dividing factor between a company that is extremely successful and one that’s struggling to make it–or as Tony Robbins eloquently says, “It’s not the lack of resources, it’s your lack of resourcefulness that stops you.” Integrating… Read more »

FacebookTwitterGoogle+Pinterest




Perfectionism is BS

I know that you know that your perfectionism is BS. Perfectionism is your egos way of keeping you inside the zone of comfort, the place where you will never live your passionate and purposeful dreams.

FacebookTwitterGoogle+Pinterest




Trends on the Future of Leadership

Leaders of the new Conscious Capitalism business paradigm are typically committed to continued personal growth, expanded inclusion and conscious awareness of the context in which they do business.

FacebookTwitterGoogle+Pinterest




Vitality and Energy Management for Awakening Leaders

(Newsletter Aug 1 Topic: Vitality & Energy Management for conscious leadership) Dear Friend, I hope your Summer continues to be an unfolding of all the events and people you want close in your life and experience. I have been spending most of my Summer in Scandinavia with my wonderful daughter, who turned 16 last week – as a celebration I took her on a little roadtrip to a very nice beach and spa resort in Tylösand in Sweden. Our days were filled with spa, relaxation, nature, meditation, good food and enjoyable moments. Then, off to the States for a short and very action-packed business trip to mentor social-impact entrepreneurs at the Unreasonable Institute. Those guys are up to big, world-changing good. I mentored… Read more »

FacebookTwitterGoogle+Pinterest




8 Vitality-Boosting & Energy-Optimizing Habits of Consc...

As an effective leader, you no doubt work with time management tools to not only prioritize your schedule, but to also ensure that important matters, which drive your business and life towards your personal vision and goals, are being taken care of.

FacebookTwitterGoogle+Pinterest




Interview on Work & Life Balance with Sandja Brügmann ...

Meet Sandja Brugmann: Sandja’s roles are Sustainability & Communication Advisor CEO at Refresh Agency & Conscious Leadership at The Passion Institute. Sandja’s contagious zest for helping businesses grow led us to connecting and wanted to get to know a bit more about this fascinating dynamic woman. SBM: When did you begin Refresh Agency and The Passion Institute and how did it come about? Sandja: My two businesses help leaders do business as a force for good with a focus on the quadruple bottom line: People, Planet, Purpose and Profit. Refresh Agency launched in 2002 focus on building brands and companies externally in the world with focus on  sustainability and social impact. The Passion Institute launched last month in June 2015, focus internally in the company helping people… Read more »

FacebookTwitterGoogle+Pinterest




Dare to Stand Out - How to develop follow-worthy brands...

  Social Media Week 2015 – Copenhagen – 02.23.15 Full 1 hour speak and workshop with Sandja Brügmann & Thomas Kolster at Maersk Head Quarter in Copenhagen, Denmark Recorded live stream Refresh Agency & Goodvertising Agency Read more about Sandja Brügmann here.

FacebookTwitterGoogle+Pinterest




5 steps to increase your natural brand's standing as an...

Trust in your brand is built over time and based on consistent trustworthy behavior through all of your touch points with potential customers, including your website, social media profiles, marketing, packaging and the behavior of everyone on your team.  By Sandja Brügmann; first published on NewHope360 IdeasXchange.   Social influencing is the ability to influence behavior through your social and digital networks. A strong ability to influence your social network equals high social currency net worth, which doesn’t just translate into a high number of followers and engagements–rather it is a direct financial impact of your company’s bottom line and potential for long term success. Purchasing power is in the hands of people, and business is no longer B2B or… Read more »

FacebookTwitterGoogle+Pinterest