These 5 Tips to create a Strong Sustainability and Purpose Culture from Sandja Brügmann, CEO The Passion Institute, was originally published alongside an interview in SustainReport, the full article (in Danish) is accessible here: 5 råd til lederen, der vil skabe en stærk sustainability kultur.   1. Move from being Change-ready to Change-driven  In order to solve the sustainability challenges we are faced with, as a leader you need to be able to bring other people to life, to flourish, such that they experience and are able to access their innate passion, innovation and creativity. This require leadership development on the personal development plane to know what motivates and drive others, beneath the obvious and spoken. This is why you… Read more »

A perspective on why meaningful transformation in business begins with self-disruption.
It explores the shift from control-based systems toward regenerative, human-centric organisations — and the leadership evolution required to navigate complexity and create lasting change.

An exploration of organisational design beyond traditional hierarchy. This conversation with Brian Robertson examines Holacracy as a model for distributing authority, enabling transparency, and increasing organisational agility. It looks at how governance, structure, and decision-making can be redesigned to operate in real-world complexity.

A keynote examining trust, sustainability, and certification as strategic drivers in international markets.
It explores how leadership consciousness, systems thinking, and long-term orientation enable business to act as a solution within social and environmental systems.

Promote Iceland is a public–private partnership dedicated to strengthening Iceland’s brand in international markets. I had the pleasure of contributing as a keynote speaker at this year’s annual meeting in Reykjavík, sharing perspectives on sustainable business and conscious leadership. Below is a short post-event interview where I reflect on Iceland’s strategic position from a business and leadership lens.

Organisational change requires more than shifting strategy — it demands a deeper understanding of human behaviour, culture, and the systems that shape decision-making. In this conversation, I sit down with Fritjof Capra, one of the world’s leading systems thinkers, to explore how a “crisis of perception” underpins today’s global challenges. Together, we examine why systemic thinking is essential for leadership, business, and the transition toward life‑enhancing organisations.

Systems thinking is no longer optional for leadership—it is a requirement for navigating how value creation interacts with social legitimacy, ecological constraints, governance, and human behaviour. As a synthetic strategist, I work with leaders to align these interdependencies—across capital flows, incentives, power dynamics, and narrative—to enable coherent decisions and execution that holds in practice. This is the foundation for moving from fragmented responses to systemic, accountable strategies that operate in real-world complexity.

Gurubogen brings together insights from 100 leading business innovators and entrepreneurs. I contributed a chapter alongside a range of international founders and thought leaders, exploring the role of leadership and organisational consciousness in driving sustainability and long-term viability – alongside international profiles such as Brian Chesky (Airbnb) and Pascal Finette (Singularity).

I have worked closely with Steve Demos over the past 15 years, and in this conversation we explore his perspective on building businesses grounded in right livelihood and long-term alignment. As founder of WhiteWave and GoodBelly, Steve brings a practical view on how purpose, profitability, and systemic responsibility can be integrated. Together, we examine what it takes to build companies that hold over time—across leadership, generational shifts, and real-world conditions.

An early conversation with Mark Nepo exploring presence, resilience, and what it means to remain fully human within the demands of leadership and life. We speak to the inner capacities required to navigate complexity without losing connection to self.