In this conversation, we explore:

• Steve Demos’ perspective on building businesses in alignment with the systems they operate within
• Right livelihood as a foundation for business and leadership
• How organisations can align purpose, profitability, and long-term impact
• Building companies that outperform conventional models while contributing positively
• The role of leadership, generational shifts, and timing in systemic change
• What it means to operate as a visionary ahead of prevailing market norms

PS: This conversation was filmed at a farm outside Boulder, Colorado. You may hear occasional ambient sounds — part of the setting — though most have been edited out.

SANDJA BRÜGMANN works at the intersection of strategy, leadership, and system-level transition. As founder of The Passion Institute and Refresh Agency, she advises leaders, boards, and organisations navigating complex change, aligning strategy, governance, and decision-making with real-world economic and ecological dynamics.

Her work spans global brands and organisations including Crocs, GoodBelly, Gaiam, Spier, ITO EN, The Body Shop, and Sustainia. She engages regularly in international forums and media on topics related to leadership, systems thinking, and the role of business in societal transition.