What really changes when economics and geopolitics rewrite the rules.

In this conversation, Sandja Brügmann and Michael Kobori xCSO Starbucks, explore how sustainability is evolving amid today’s macroeconomic and geopolitical pressures.

These 5 Tips to create a Strong Sustainability and Purpose Culture from Sandja Brügmann, CEO The Passion Institute, was originally published alongside an interview in SustainReport, the full article (in Danish) is accessible here: 5 råd til lederen, der vil skabe en stærk sustainability kultur.   1. Move from being Change-ready to Change-driven  In order to solve the sustainability challenges we are faced with, as a leader you need to be able to bring other people to life, to flourish, such that they experience and are able to access their innate passion, innovation and creativity. This require leadership development on the personal development plane to know what motivates and drive others, beneath the obvious and spoken. This is why you… Read more »

A perspective on why meaningful transformation in business begins with self-disruption.
It explores the shift from control-based systems toward regenerative, human-centric organisations — and the leadership evolution required to navigate complexity and create lasting change.

An exploration of the transition from fragmented CSR efforts to systemic, regenerative business design.
It examines how leaders must develop ecoliteracy and systems awareness to align business with the conditions for long-term viability.

Promote Iceland is a public–private partnership dedicated to strengthening Iceland’s brand in international markets. I had the pleasure of contributing as a keynote speaker at this year’s annual meeting in Reykjavík, sharing perspectives on sustainable business and conscious leadership. Below is a short post-event interview where I reflect on Iceland’s strategic position from a business and leadership lens.