About The Passion Institute

The Passion Institute empowers leaders and organizations to embrace transformative strategies, revitalizing the next era of life-enhancing leadership and business design.

Founded in Copenhagen, Denmark in 2014 by serial entrepreneur and early pioneer of the responsible, conscious and regenerative business movement, Sandja Brugmann. The Passion Institute is embedded in a network of sustainable, regenerative and wisdom based collaborative partnerships allowing us to draw on expertise to meet the needs of the project at hand, mimicking living systems design.

We work in the intersection of leadership, strategy and business design advocating for capitalism as a vehicle for transcendent change in the world. We help our clients elevate their enterprises in the emergent climate of humanity, driving business strategy through environmental and social benefits. We measure success in thriving across the organization’s touchpoints for people and earth’s ecosystems, which we call life-enhancing business design.

This requires strategy and committed work on three levels within the daily life of the organization:

  • Transforming Self/Leader/Worker – towards awakening (we do not work 1:1, but in groups/systems of teams)
  • Transforming Culture – towards human flourishing
  • Transforming Business – towards life-enhancing

Transforming Self/Leader/Worker requires inner developmental work, trauma healing, unlearning, shadow work and becoming conscious and freeing from conditioned programming. There is no quick fix, but this requires life-long transformational work, and is often a way-of-life for the person on the life-centric, sustainable, regenerative, consciousness path. It can be secular, or it can be more spiritual. This is not the same as religious. People with connection to a spiritual experience of the world, also have easier access to their essence, and to connect to the inherent living systems of the web of life. / We do not offer 1:1, but offer group developmental strategic practises & design developmental learning journeys on culture and business strategy levels /

Transforming Culture requires each individual within the culture to become more awake, such that the manner in which people sense and respond, set and respect each others boundaries, and exhibit healthy ways of relating,  communicating and behaving creates the foundation conducive for life to flourish, and in such an environment the individuals will blossom, and thus become more innovative, and productive by the very design of the ‘something’ that grows between the individuals on the team, or in the organization. This ‘something’ is soul, it’s love, it’s life itself. Byproducts of healthy individuals gathering to co-create is thriving, productivity, 1+1=11, sense of belonging, psychological and emotional safety, essence activation, belonging.

Transforming Business requires a healthy culture, where it’s workers are thriving and growing and becoming more authentically themselves, and where the individuals on the team are taking responsibility for own actions and emotional maturity and inner health. On this foundation of healthy principles, conscious leaders and workers, healthy boundaries that protect and encourage life to thrive, a business designs a strategy that aligns business with market needs, evolutionary visioning foresight, driving business through environmental and social bettering.

The premise of a strong business case is to meet a consumer need, and doing so in a manner where profit is larger than cost, ensuring a stable value chain and identify scalability. Bring in the evolving principles of environmental and social challenges as a business and its leaders are undergoing an awareness journey looking at a societal level like this: From CSR Corporate Social Responsibility that was an ad-on, feel good, external to the business DNA effort and few leaders, workers and customers had the awareness of environmental and social effects and interplays of a business’s operating principles on the larger world; to advancing on the Sustainability journey beyond mere compliance to risk-to-busines-management driven initiatives, where the interplays of planet, community and business awareness is emerging. This is still inherently a  self-centered mindset, moving towards ‘do-less bad’, and then to progress to ‘do more good’.  This chasm from centering on Self, to holding space and valuing Self and Other, and the whole system, is the metamorphosis of mind and consciousness needed to operate from a larger context. Now we are in the territory of regeneration, where we contribute more than we take. This shift from integrated sustainability to life-enhancing regenerative business design is where The Passion institute operate.

In the future-fit framework, termed Positive Pursuits, The Passion Institute specializes in helping clients strategically identify, plan, and implement transformative initiatives. Leveraging our 20+ years of experimentation, learning and track record of visionary foresight, we excel in recognizing opportunities that both transform for business profit, and bettering systemic environmental and social challenges as is the tenets of regenerative business. We work closely to uncover possibilities aligned with your business’s core DNA, guiding you toward sustainable, regenerative practices.

This sphere of understanding has expanded for many business leaders, and the understanding is that Earth’s planetary system needs to be revitalized within its safe operating barriers as a foundation for life on earth to exist. We need to operate in such a way that people thrive, both inside the enterprise – the culture – and outside the system itself, how the Culture behaves in all facets of the business connecting with the outside world.

Business leaders of a sustainable tomorrow take on the task, challenge and adult responsibility that is needed to elevate the business by transforming Self, creating developmental cultures where people flourish and grow, and businesses that at the core DNA are life-enhancing. Becoming regenerative and life-enhancing requires inherently inner developmental and consciousness work.

Once healed, a person is able to stop the degenerative cycles, and turn the tides and patterns by behaving in a symbiotic relation to the Quantum Source, with life itself, and behaviors become healing towards self and others. This is the very shift in paradigm we are undertaking, and in the midst of, on a global human scale, and what we at The Passion Institute help our clients undertake and navigate the journey towards life-enhancing in your everyday business life, culture, and business strategy.

We are moving away from the Anthropocene towards the Symbioses Epoch. The Anthropocene Epoch, which most people have heard of by now, related to the fact that it’s the human era, where human activity dominate Earth’s inherent ecosystemic patterns. This is the root cause of climate breakdown, biodiversity loss, and humanity facing a mass extinction. The Symbioscene Epoch is the opposite. It’s the regenerative, healing, awakening Epoch, where people heal, collaborate, and work in symbiosis of healthy patterns of behavior with all life.

Becoming sustainable, regenerative organizations and leaders are the key efforts of our time. At The Passion Institute, we believe that creative thinkers, sensers and doers not afraid to experiment, break down silo thinking and redesigning cultures, organizational models and business models to serve society and find solutions to the interdependent systemic interplay of the metacrisis, will be the successful leaders of the future. Capacities needed for succes in these areas require leaders to understand and lead from a deep rooted essence, when inner and outer alignment is in resonance, meaningfulness and aliveness as well as business which is life-enhancing, is the generated outcome. 

 

Our Services

  • Business, culture and leadership Strategy
  • Designing change: Strategic developmental design journeys at culture and business strategic levels
  • Conscious Culture & Leadership development programs (corporate and individual)
  • Leadership team & board Advisory
  • Essence Emergence Sessions (corporate, SME, regenerative enterprises, impact startups)
  • International speaking & moderating

 

Our 10 Principles

  • Respectful
  • Be in your higher essence
  • Kindness
  • Compassionate
  • Transparency
  • Honouring each other
  • Boundaries
  • Developmental: Empower and support each other to grow
  • Non-violent communication
  • Embrace adaptability and change

 

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Your ROI, our Services and People and Partners.

 

 

Clients

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The time has come for the life-centric conscious leader, who has the capacity to perceive far beyond the rational mind to generate systems-wide environmental and social global solutions.

- Sandja Brügmann, Managing Partner The Passion Institute


In 10 year's time, people will say it's inconceivable that business was done any other way. The notion that a company can only care about profit will be seen as old-fashioned and irresponsible.

Lorna Davis, CEO DanoneWave