10 ways to optimize your media exposure & PR ROI

Successfully doing business from passion & purpose (aka. Inner Skills) require real, actionable business skills – at The Passion Institute, we call this Outer Skills such as business strategy, communication, PR, social media, marketing, budget planning, strategic partnerships, content creation, target audience analysis, market knowledge, product R&D and so forth.   Article written by Sandja Brügmann, and published on NewHope360 IdeasXchange August 27, 2015. In the world of business, having the know-how to creatively optimize and take full advantage of resources can be the dividing factor between a company that is extremely successful and one that’s struggling to make it–or as Tony Robbins eloquently says, “It’s not the lack of resources, it’s your lack of resourcefulness that stops you.” Integrating… Read more »