Smarter Branding

What you need to build a strong brand:
1. Inner growth is as important as outer branding, marketing and communication skills
2. To stand out from the crowd requires courage
3. Build a trusting and mutually supportive community

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The Color of Money: How Conscious Leadership Will Chang...

You have to walk the talk. We simply cannot have a dialogue with the media on behalf of our brands if I was driving a hummer through the McDonald’s drive-thru.

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5 steps to increase your natural brand's standing as an...

Trust in your brand is built over time and based on consistent trustworthy behavior through all of your touch points with potential customers, including your website, social media profiles, marketing, packaging and the behavior of everyone on your team.  By Sandja Brügmann; first published on NewHope360 IdeasXchange.   Social influencing is the ability to influence behavior through your social and digital networks. A strong ability to influence your social network equals high social currency net worth, which doesn’t just translate into a high number of followers and engagements–rather it is a direct financial impact of your company’s bottom line and potential for long term success. Purchasing power is in the hands of people, and business is no longer B2B or… Read more »

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