Smarter Branding
What you need to build a strong brand:
1. Inner growth is as important as outer branding, marketing and communication skills
2. To stand out from the crowd requires courage
3. Build a trusting and mutually supportive community
The Color of Money: How Conscious Leadership Will Chang...
You have to walk the talk. We simply cannot have a dialogue with the media on behalf of our brands if I was driving a hummer through the McDonald’s drive-thru.