It is our highest purpose as human beings to live with focused commitment to our inner growth. We create eudaimonic contentment (i.e., deep, sustained contentment) when we forego immediate pleasures—such as the next shiny object (materialism, workaholism, sex, drug etc). ‘Eudaimonia’ is a Greek word associated with Aristotle and often mistranslated as ‘happiness’—which has contributed to misunderstandings about what happiness is. Some experts say Aristotle meant ‘well-being’ when he wrote that humans can attain eudaimonia by fulfilling their potential(WSJ).” This article interview explores how you create a deep level of contentment and fulfillment for yourself in your business life.

Leaders of the new Conscious Capitalism business paradigm are typically committed to continued personal growth, expanded inclusion and conscious awareness of the context in which they do business.