Smarter Branding

 

A few days ago I was invited to speak about Smarter Branding at the Beyond Envy Conference alongside two powerful, self-made entrepreneurial women – Lori Webb and Jojanneke Van Den Bosch. Watch recording is now available for you to watch below.

What you need to build a strong brand:

1. Inner growth is as important as outer branding, marketing and communication skills
2. To stand out from the crowd requires courage
3. Build a trusting and mutually supportive community
4. Ask for help, receive guidance and support
5. Clear and assertive communication
6. A strong brand rests on a strong sense of purpose
7. A brand without passion will never become a strong brand
8. Perseverance, resiliency and vulnerability are key traits to magnetic branding
9. Rather than hide your weaknesses, consider using them to build the uniqueness of your brand
10. Humanize your brand through storytelling

 

 

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Tagged as: Tags: brand voice, expert, key messages, marketing, positioning, smarter branding