Invitation to Sustainable Communication Network

The Passion Institute is launching Sustainable Communication Network, with kick-off February 26th, 2020.

In this short video Sandja Brügmann, CEO The Passion Institute, talks about the vision, purpose and the value you can expect to receive from joining Sustainable Communication Network, and how you can participate both in Copenhagen, Denmark, and internationally as we for the first time have opened up for remote participation membership through our Zoom conference room.

As communication professionals, we have an important role to play in driving the sustainability agenda. Combining communication with the knowledge and understanding of sustainability and social business, require capabilities in multiple disciplines and when done well can influence positive behavior change, purpose, motivation and engagement of our various target audiences: consumers, B2B clients, collaboration and supply chain partners, investment communities and internal stakeholders.

In Sustainable Communication Network we will work with new knowledge, perspectives, communication and business cases, methods and tools to increase our creative, innovative and behavior change-directing communication skills to drive brand influence, competitive advantage and financial profits.

Sustainability is a journey from conventional business towards fully sustainable and regenerative business practices that require a 360 degree fully integrated exercise if a company is to move intended strategic efforts towards more sustainable ones. Participants in this network possess a clear intent to use communication as a force for positive change as business drivers.

We will learn from and work directly with international and national experts and thought leaders. Here are the first three network meeting speakers and topics:

  • (February 26) Activate purpose: United Nation’s 17 Sustainable Development Goals as a stakeholder engagement catalyst. Stakeholder engagement: Internal and external engagement and brand building with Lena Gaarde, prev. Head of Communication IKEA.
  • (April 8) Nudging for Positive Change. Behavior design as a tool in your communication toolbox with Kasper Jelsbech Knudsen, PhD Neuroscience & Anthropology, Diversity and Culture Intelligence & unconscious bias expert, Living Institute. 
  • (June 9) Sustainable Brands Transformation Roadmap: Understanding the sustainability maturity journey from conventional to fully sustainable is key to crafting impactful communication that delivers on the here and now, and drives further sustainability engagement internally and externally with Dimitar Vlahov, Director of Knowledge and insights Sustainable Brands, San Fransisco, CA, USA.

Kasper Jelsbech Knudsen Diversity & Inclusion expert, Lena Gaarde Prev Head of Communication IKEA, Dimitar Vlahov Director Knowledge & Insights Sustainable Brands

 

Click here to read more about Sustainable Communication Network.

 

You may also be interested in looking into our other professional business networks:

  • Sustainable Leadership Network is for top leaders driving sustainability and purpose at the core DNA of business strategy. (Director to CEO level)
  • Wisdom Leadership Network focuses on the change-makers facilitating change within the organizations and society through personal leadership development, working with purpose and redesigning work and organizations fit for the future. (All career levels)
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