Making the Impossible Possible: Learning Authenticity f...

  by Chantell Haines Today’s companies are being tasked with the impossible: How can we make money for our shareholders, pay our employees well, and positively impact the environment and society as a whole? The purpose of a business used to be specifically to increase value for the shareholders. While this still clearly holds importance today, there is a growing pressure to expand this value to all stakeholders, and the perception of value is changing. Consumers and investors are demanding that value be created by more than just profit, that it be created by authenticity, transparency and trust. Companies are being challenged to figure out how to do this. Every single industry needs to redefine how it operates in order… Read more »

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Ti råd til bæredygtige forretningsmodeller

Der er forretningsfordele i bæredygtige initiativer. Men hvilke initiativer, skal din virksomhed tage, og hvad kræver det af ledelsen? Skrevet af Stine Bjerre Herdel, F5 Lidl gør det, H&M gør det, Sticks&Sushi gør det, Aarstiderne gør det, Irma gør det, og mange, mange andre virksomheder i verden gør det: De tager initiativer i forretningen, der går i en mere bæredygtig retning – og de tjener penge på det. Faktisk er det kun et spørgsmål om tid, før alle virksomheder i et eller andet omfang er nødt til at tænke emner som socialt ansvar, miljø og klima ind i deres forretningsmodel. Det synspunkt kommer til udtryk i udtalelser fra en lang række globale virksomheder – og det støttes også herhjemme af blandt andre Morten Lehmann, CSR-chef… Read more »

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Popsicles Made From 100 Different Polluted Water Source...

Leaders who can navigate across at least two, preferably more, specializations – sustainability, communication, leadership, business strategy, systemic perception, R&D, innovation, new product development, economics – are being called to the forefront to drive the new brand activism using story doing in creative ways to raise awareness of social and environmental issues. Here’s an excellent example. These popsicles might look like the sort of thing you’d expect to find being served from a quirky organic artisanal food truck, but one bite could leave you very ill indeed, because they’re actually made from sewage found in the polluted waters of Taiwan. They were made by three design students for the Polluted Water Popsicles project, which aims to raise awareness about rising water… Read more »

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Keynote Speaker at Promote Iceland's annual meeting - ...

  Promote Iceland is Iceland’s private/public owned export organization expanding the Icelandic brand in international markets. It was a pleasure for me to be the sustainable and conscious business expert and keynote speaker at this year’s annual meeting in Reykjavik, Iceland. Watch a short post event interview about how I see Iceland from a strategic business, marketing and conscious leadership perspective below.     Are you looking for a speaker to inspire your audience and deliver engaging, valuable insights that leaves them with new perspectives, inspiration, business cases, tools and an uplifted ‘can do’ attitude? Contact Sandja Brügmann here.  

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Lad Os Kalde Det Noget Andet

CSR som begreb er i krise. Folk gider ikke at høre om miljøtiltag og miljøprofiler. Måske burde vi kalde det noget andet? Kim Rahbek og Sandja Brügmann var på podiet på Aalborg Universitet, hvor de foldede CSR-idéen ud. Skrevet af Eva Vestrheim, Forfatter, Copy Writer, Konsulent. Udgivet af Dansk Markedsføring.   Conscious Business er det nye sort ”over there”, og det må nødvendigvis inkorporeres i de danske forretningsmodeller, hvis vi vil overleve på et globalt marked. Basalt set handler Corporate Social Responsibility blot om enkelthed, ærlighed, transparens, ydmyghed, og at handle bevidst og ansvarligt. Hvor svært kan det være! Kim Rahbek, medstifter af Sticks’ n’ Sushi, og Sandja Brügmann, grundlægger af Refresh Agency, undrer sig over vores konforme måde at tænke… Read more »

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PassionTalk TV with Sandja featuring Steve Demos, co-fo...

It is a huge privilege to sit down with Steve to interview this legendary pioneer in the business as a force for good movement about his perspective on good business practises and right livelihood principles in action.

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